BOY was founded by Stephane Raynor in 1976. From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakeable spirit that underpins all things BOY remaining the same today as when it was first formed…
Dean and Dan from Dsquared2 know a thing or two about mixing materials or suitability. Identical twins leave Canada in 1991 for Italy, homeland of their grandparents and manage to transform fashion using a mix of America. The brand represents a mixture of Canadian spirit and refined Italian tailoring, together with attention to detail is Dsquared2 spirit that gave birth to a unique concept, an alternative to luxury.
EMPORIO ARMANI 7
Armani is one of the most renowned designers in the fashion industry and consists of a range of satellite brands including Emporio Armani. The brand has recently added the active wear range Armani EA7 to its hugely popular repertoire. The Emporio Armani EA7 range uniquely combines sporty looks with sophisticated style, successfully bringing a sense of luxury to recreational wear. The sporty design and fabrics are mixed with trendy logos, details and colours to create the perfect collaboration of fashion and fitness.
Givenchy is a classic couture house founded in 1953 by Hubert de Givenchy, the house of Givenchy quickly grew to become one of the most iconic fashion brands in the world. Having stood the test of time, Givenchy has acquired an army of celebrity wearers over the years, from the inimitable Audrey Hepburn to the post-modern muse Cate Blanchett.
LA HAINE INSIDE US