Chiara Ferragni, the Italian influencer and entrepreneur, founder of The Blonde Salad online magazine, is the creative director of an exclusive collection of shoes, apparel and accessories. The brand is renown for the unique mix of motifs, prints, glitter and patches making its slippers, backpacks and iconic pieces meant to be worn and collected.
The designer Elisabetta Franchi was born in Bologna and her creative activity began in the 1990s when she founded the company Betty Blue Spa. Based on a profound exploration of contemporary trends and observation of metropolitan taste, in 1998 the stylist established Celyn b, a brand dedicated to the feminine universe and with a name that evokes the elegance of Parisian style. She transforms the Celyn b brand into Elisabetta Franchi, in order to fully identify the style conceived and created by the designer with her own name.
EMPORIO ARMANI 7
Armani is one of the most renowned designers in the fashion industry and consists of a range of satellite brands including Emporio Armani. The brand has recently added the active wear range Armani EA7 to its hugely popular repertoire. The Emporio Armani EA7 range uniquely combines sporty looks with sophisticated style, successfully bringing a sense of luxury to recreational wear. The sporty design and fabrics are mixed with trendy logos, details and colours to create the perfect collaboration of fashion and fitness.
Flavio Castellani was founded in 1988 by designers Rita Ricci and Flavio Castellani. From the very beginning of its activity, it is concerned with modern and dynamic women’s garments. The firm, which is based in Prato, long-time textile town, stands among the most dynamic firms in its sector. The first Flavio Castellani Women’s collection debite in 1998 with a modern, dynamic and elegant style: the Flavio Castellani woman is both simple and sensual. Flavio Castellani is sticking to the Italian tradition, and at the same time he always look towards future trends and styles. Craftwork and technology act together to create top quality clothing allowing the “made in Italy” to be always popular.
FORTE DEI MARMI COUTURE
Forte Dei Marmi Couture is a new made in Italy upcoming brand which has currently been strongly emerging over the past few seasons. Based in Tuscany, the Forte Dei Marmi Couture atelier is proud to have every item carefully handmade by Italian taylors with years of experience in haute couture. The prime objective of Forte Dei Marmi Couture is using the best materials available – whether it comes to Fall Winter fur and wool or Spring Summer lace and denim. The idea behind each collection is to manufacture the items based on years of experience, handmade, italian know how, quality and reasearch whilst giving way to super innovative concepts, mixing the old with the new, and crating a vintage chic mood.
GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director of GCDS and Giordano Calza is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid and Lil’Yatchy.