Dean and Dan from Dsquared2 know a thing or two about mixing materials or suitability. Identical twins leave Canada in 1991 for Italy, homeland of their grandparents and manage to transform fashion using a mix of America. The brand represents a mixture of Canadian spirit and refined Italian tailoring, together with attention to detail is Dsquared2 spirit that gave birth to a unique concept, an alternative to luxury.
The designer Elisabetta Franchi was born in Bologna and her creative activity began in the 1990s when she founded the company Betty Blue Spa. Based on a profound exploration of contemporary trends and observation of metropolitan taste, in 1998 the stylist established Celyn b, a brand dedicated to the feminine universe and with a name that evokes the elegance of Parisian style. She transforms the Celyn b brand into Elisabetta Franchi, in order to fully identify the style conceived and created by the designer with her own name.
EMPORIO ARMANI 7
Armani is one of the most renowned designers in the fashion industry and consists of a range of satellite brands including Emporio Armani. The brand has recently added the active wear range Armani EA7 to its hugely popular repertoire. The Emporio Armani EA7 range uniquely combines sporty looks with sophisticated style, successfully bringing a sense of luxury to recreational wear. The sporty design and fabrics are mixed with trendy logos, details and colours to create the perfect collaboration of fashion and fitness.
Push yourself to the limit with the luxury sportswear line by Philipp Plein. The idea behind PLEIN SPORT is for functional purposes for those who lead active lives. “Sport is no longer just about keeping fit. It’s a way of life, a religion and an addiction. In the gym, there is no opponent, no competition – there is only you. To succeed, you have to fight. To discover what you’re truly made of, you must push yourself to breaking point and beyond. The gym is no longer a playground; it’s a battleground.”