The designer Elisabetta Franchi was born in Bologna and her creative activity began in the 1990s when she founded the company Betty Blue Spa. Based on a profound exploration of contemporary trends and observation of metropolitan taste, in 1998 the stylist established Celyn b, a brand dedicated to the feminine universe and with a name that evokes the elegance of Parisian style. She transforms the Celyn b brand into Elisabetta Franchi, in order to fully identify the style conceived and created by the designer with her own name.
GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director of GCDS and Giordano Calza is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid and Lil’Yatchy.