Born in 1914 in France, Pierre Blamain was a fashion designer renowned for sophistication and an unique concept of elegance. He once said that “tailoring is the architecture of movement”. His clientele consists of royalty and film stars, and a fashion hallmark recognized throughout the world. With the disappearance of Pierre Balmain in 1982, the torch was passed to Erik Mortensen - his personal assistant since 1951 and his closest colaborator - who maintained the traditions of the House while developing and updating styles and designs in the spirit of its founder.
BOY was founded by Stephane Raynor in 1976. From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakeable spirit that underpins all things BOY remaining the same today as when it was first formed…
Dean and Dan from Dsquared2 know a thing or two about mixing materials or suitability. Identical twins leave Canada in 1991 for Italy, homeland of their grandparents and manage to transform fashion using a mix of America. The brand represents a mixture of Canadian spirit and refined Italian tailoring, together with attention to detail is Dsquared2 spirit that gave birth to a unique concept, an alternative to luxury.